The Use of Ad Blockers Around the World

According to a report published by The Wall Street Journal, Google is devising a method to add an ad blocker to its popular Chrome browser and nevertheless, it is the largest online advertiser across the globe and ad blockers are like kryptonite to the company’s business.

The implementation of ad blockers across the globe is still moderately low. According to the WSJ’s report, the ad-blocking feature would filter only specific online ads types, such as those that are considered to offer a bad experience for users. Through this, Google could keep internet users happy enough not to install third-party ad blockers, therefore slowing down their implementation rate and thus defending its own business.

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